Combine to Customer – Crop Protection & Agriculture

Cereals Canada presents

Connecting Farmers to Global Customers of Canadian Cereals

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For more than 20 years, Cereals Canada has welcomed cereal farmers from Alberta, Saskatchewan, Manitoba, Ontario, Quebec, and Atlantic Canada to its Winnipeg headquarters to take part in the Combine to Customer program, presented in partnership with the provincial grain commissions.

In 2027, 40 Canadian farmers will be selected to attend sessions in February.
See below for more information and to submit your name to be nominated to attend.

What You’ll Learn

Developed specifically for Canadian grain farmers, this three-day course provides a broad overview of grain industry operations through presentations and demonstrations, as well as hands-on technical activities in the Cereals Canada analytical lab, pilot mill, pilot bakery, pasta plant, and noodle lab.

This comprehensive, three-day course includes information on:

key qualities of top Canadian wheat classes
customer requirements around the world
wheat breeding and the wheat varietal registration system
the impact of wheat grading factors on end-use quality
updates on Cereals Canada advocacy and market access initiatives
the current market outlook for Canadian grain
and more

Attendees will leave with a better understanding of what happens when the grain leaves their farms, insight into what global customers are looking for when purchasing Canadian cereals, information on how on-farm practices can impact the value of Canadian quality, and awareness of where there may be new opportunities for their product.

Plus, Combine to Customer provides a forum for learning and discussing grain industry issues amongst peers and industry representatives. There’s no other course like it!

View the Agenda

Combine to Customer participants attend a grain grading demonstration.

A Cereals Canada miller explains the milling process to six participants.

Participants wearing lab coats and hairnets examine sheets of noodle dough.

A Cereals Canada baking expert teaches participants to shape bread dough on a wooden table.

Canadian farmers take part in a hands-on baking demo in the Cereals Canada pilot bakery.

Two participants wearing lab coats and hairnets examine a sheet of noodle dough.

Three participants in lab coats examine a small piece of wheat gluten.

A group of participants watch a Cereals Canada pasta expert place fresh spaghetti on a drying rack.

A Cereals Canada baking expert shows a participant how to shape bread dough.

Two participants wearing lab coats and hairnets examine a several strands of fresh spaghetti.

“The Combine to Customer program offers a unique opportunity for learning, dialogue, and engagement. The program builds community, provides valuable information, and facilitates the sharing of customers’ needs directly to farmers”

– Lisa Nemeth, Director of Market Support and Training, Cereals Canada

Attend Combine to Customer

Combine to Customer will be offered over two sessions in February at the Cereals Canada facilities in Winnipeg. A maximum of 20 spaces will be available in each session.

Join us in Winnipeg, February 2027. Session dates to be announced.
Session one: TBA
Session two: TBA*

*session will be offered with French interpretation

Submit your name below to be nominated to attend.

2025 Winnipeg Dates February 3-5 February 19-21 March 10-12* *French interpretation available

Interested? Submit the form below to be nominated by your provincial wheat association to attend Combine to Customer.

You must be a member of (or pay levies to) your provincial grain association to attend Combine to Customer.

First Name*

Last Name*

Name of Farm*

Province*

Province

Email Address*

Phone*

Preferred Session*

How did you hear about this program?*

Questions/Comments

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In partnership with:

Aligning the value chain to our global customers’ needs is important to nourish the growth and development of markets and affirm our commitment to providing safe, high quality cereal grains.

Cereals Canada is the national voice of the Canadian cereals value chain and is committed to cultivating relationships and facilitating collaboration between partners across all sectors of Canadian agriculture with a focus on wheat, barley, and oats. Our membership includes leading farm organizations, grain handling, export, and processing companies, and crop development and seed companies.